Designation

Director - Western Campus, Kisumu / Senior Lecturer School of Business

E-mail Address

owino@kcau.ac.ke

Academic Qualification

• PhD in Marketing (University of Nairobi, 2013);
• Master of Business Administration-Marketing (Kenyatta University, 2002);
• Bachelor of Education – Maths & Economics (Kenyatta University, 1999)

Membership of Professional Bodies/Associations

Profile

Edward is a Faculty member in the Business Administration and Management Department, at KCA University, School of Business. He is a stout marketer with both industry and academic experience. A Senior Lecturer of Marketing Management at KCA University, School of Business, and a marked consultant in Marketing and Management disciplines. He holds a Doctor of Philosophy in Business Management (Marketing) from the University of Nairobi and a Masters of Business Administration (Marketing) from Kenyatta University. He has over 18 years of experience in teaching at the University level. He has Five years experience as Dean Faculty of Education and Three years experience as Dean School of Business at KCA University. Cumulatively he has over ten years of experience at senior university management level. Edward has strong research interest in areas encompassing; sustainability marketing, service marketing, digital marketing, and strategic marketing management. Edward is an agile leader with excellent communication skills, he inspires, influences, and motivates teams toward goal attainment. Edward’s career objective is to be a leader in higher education and a consultant with a positive influence on humanity.

Research Interest

Selected Publications: Books, Refereed publications & Non Refereed publications

• Ndungu, J. W., & Owino, E. (2024). Influence of Internal Factors on Strategy Implementation in the Ministry of Land and Physical Planning, Kenya. Journal of Business and Strategic Management, 9(5), 29-47 DOI: ideas.repec.org/a/bhx/ojjbsm/v9y2024i5p29-47id2264.html
• Kwamboka, J., & Owino, E. O. (2024). The Moderating Effect of Social Media Usage on Online Reviews and Consumer Purchasing Intention in Kenya. International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p), 2(1), 1-11.
  DOI: https://researchbridgepublisher.com/index.php/ijsshr/article/view/65
• Awuor, T., Owino, E. & Ntara, C. (2023) Digital Marketing Strategy and Consumer Purchase Intention, Future X Journal, 1(2), 139-157. DOI: https://www.futurexjournal.net/wp-content/uploads/2023/08/Digital-marketing-strategy-and-consumer-purchase-intention.pdf
• Nyakundi, N. & Owino, E. (2023) Business Shared Services Model as a Catalyst of Cost Reduction in East African Breweries Limited, Future X Journal, 1(2), 240-259. DOI:https://www.futurexjournal.net/wp-content/uploads/2023/08/Business-shared-services-model-as-a-catalyst-of-cost-reduction-in-east-African-Breweries-Limited.pdf
• Ndirangu, A. M. & Owino, E. (2023). Effect of Intangible Resources on Firm’s Competitive Advantage in the Telecommunication Industry in Kenya. International Academic Journal of Human Resource and Business Administration, 4(2), 188-213. https://repository.kcau.ac.ke/handle/123456789/1319
• Mwanzia, M., Owino, E., & Ntara, C. (2023). The Corona Virus Pandemic: Was Africa Caught Flatfooted?. International Journal of Development and Economic Sustainability, 11(1), 37-49.  https://tudr.org/id/eprint/1475/
• Kiboro, G.W., Iravo, M., Mbugua D. & Owino, E. (2020) Psychographic Constructs and Consumer Purchase Intention in Kenyan Context, British Journal of Marketing Studies, 8 (2) 96-111.  https://repository.kcau.ac.ke/handle/123456789/789
• Kiboro, G.W., Iravo, M., Mbugua D. & Owino, E. (2020) Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets, Journal of Marketing and Consumer Research, 66, 53-57.  https://repository.kcau.ac.ke/handle/123456789/790
• Muturi, F.M., Omwenga, J. & Owino, E., (2018) Antecedents of Brand Loyalty in Leading Supermarket Chains in Kenya, European Journal of Business and Management, 9(36)28-37.
  https://www.researchgate.net/publication/335136938_Antecedents_of_Brand_Loyalty_in_Leading_Supermarket_Chains_in_Kenya
• Muturi, F.M., Omwenga, J. & Owino, E., (2018) Antecedents of Brand Loyalty in Leading Supermarket Chains in Kenya: The Mediating Role of Customer Satisfaction, Journal of Marketing and Consumer Research, 41, 42-52.
  https://repository.kcau.ac.ke/handle/123456789/791
• Mutunga, D. & Owino, E. (2017). “Effect of Management Practices on the Financial Performance of Manufacturing Firms in Kenya”, Journal of Finance and Accounting, 1 (2), 1-13.
• Owino. E., Nyaribo, W.M. & Wadawi J.K. (2017). Service Value Assessment in Emerging Chain Restaurants in Nairobi Kenya, Journal of Research in Marketing, 6(3)518-533. https://repository.kcau.ac.ke/handle/123456789/434
• Edward Owino, PhD. & Kennedy Ogollah, PhD., (2015) Economics For Insurance: Principles and Practice, College of Insurance, Kul Graphics Ltd, Nairobi. ISBN 978-9966-149-11-4.

Conferences & Chapters

• 2019: Panel Data Analysis Workshop held on 18-21st November at Kenya School of Monetary Studies.
• 2018: Lead Facilitator in a Three Day Sales Masterclass Training For Embassy of France-Kenya.
• 2018: Convener as Faculty Dean of a One Day Seminar with the Theme: Active Listening Skills For Counselors and Educators Training Workshop.

Thesis

• The Influence of Service Quality, Corporate Image and Customer Satisfaction among University Students in Kenya.