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Assistant Director, Donor Engagement and Communications

Careers

JOB OBJECTIVE

  • The job holder will be responsible for developing and executing strategies to cultivate and steward relationships with donors, overseeing communication efforts to support fundraising activities and event-based initiatives. This position is critical in maximizing donor retention, engagement, and revenue generation to advance KCA University’s mission and goals.

DUTIES AND RESPONSIBILITIES:

  • Develop and implement comprehensive donor engagement strategies to cultivate relationships with individual donors, major donors, foundations, corporations, and other stakeholders;
  • Identify opportunities to personalize donor interactions and stewardship efforts to enhance donor satisfaction and loyalty;
  • Collaborate with the resource mobilization team to establish donor recognition and stewardship programs, including acknowledgement letters, donor appreciation events, and personalized communications.
  • Donor Communication: Oversee the development and implementation of donor communication plans, including email campaigns, newsletters, annual reports, and fundraising appeals; Create compelling content that effectively communicates the KCAU’s impact, achievements, and funding needs to donors and supporters; Coordinate with the communications team to ensure alignment of messaging, branding, and storytelling across all donor communications channels;
  • Collaborate with the communications and marketing team to create donor communications, acknowledgement letters, and impact reports.
  • Plan, coordinate, and execute fundraising events to generate revenue and support the KCA University’s mission and programs;
  • Develop event concepts, themes, and agendas, ensuring alignment with fundraising goals and target audiences; Secure event sponsorships, donations, and in-kind support from corporate partners, vendors, and other stakeholders; Manage event logistics, including venue selection, vendor contracts, budgeting, and timeline management;
  • Coordinate event marketing and promotion efforts to maximise attendance, participation, and fundraising outcomes.
  • Fundraising Appeals and Campaigns: Lead the planning, execution, and evaluation of fundraising appeals and campaigns aimed at acquiring new donors, renewing existing donors, and increasing donor contributions;
  • Develop targeted fundraising messaging and collateral materials for various donor segments and fundraising initiatives;
  • Monitor campaign performance metrics and adjust strategies as needed to optimise fundraising outcomes and donor engagement.
  • Cultivate and steward relationships with key donors, volunteers, board members, and other stakeholders to deepen engagement and support for the organisation; Serve as a primary point of contact for donor inquiries, requests, and feedback, providing excellent customer service and responsiveness;
  • Collaborate with programmatic and leadership staff to facilitate donor engagement opportunities, including site visits, events, and program updates.
  • Oversee the maintenance and utilisation of the donor database to track donor interactions, preferences, and giving history; Ensure data integrity, accuracy, and compliance with data protection regulations, including donor privacy and confidentiality; Leverage donor data and analytics to inform donor segmentation, targeting, and personalised communication strategies;
  • Donor Engagement and Stewardship: Build and maintain relationships with donors, sponsors, and event attendees, providing personalised stewardship and recognition opportunities; Develop and implement donor cultivation and stewardship strategies to deepen donor engagement and support.
  • Reporting and Analysis: Prepare regular reports and analyses on donor engagement metrics, fundraising performance, and trends for internal and external stakeholders; Utilise data insights to evaluate the effectiveness of donor engagement strategies and communications efforts, identifying areas for improvement and optimisation.
  • Any other duty as may be assigned from time to time.

QUALIFICATIONS AND EXPERIENCE

  • Master’s Degree from an accredited/recognized University.
  • Bachelor’s degree in business administration, communication, marketing or a relevant field from an accredited/recognized institution.
  • Advanced degree or professional certification (e.g., CFRE) will be an added advantage.
  • At least Five (5) years of experience in fundraising, donor relations, communications, or related roles, with a focus on donor engagement and stewardship

OTHER SKILLS AND COMPETENCIES

  • Strong understanding of donor-centric fundraising principles, strategies, and best practices.
  • Excellent communication skills
  • Relationship-building skills, with the ability to cultivate and steward donor relationships effectively.
  • Proficiency in donor database management and CRM systems, with experience in data analysis and reporting.
  • Project management skills, with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
  • Knowledge of fundraising tools and technologies, including online fundraising platforms and donor management software.
  • Demonstrated commitment and a passion for making a positive impact in the community.

HOW TO APPLY

Interested candidates who meet the above requirements should submit an application letter, a detailed CV including three referees, academic & professional certificates and a clear copy of your Kenya National ID and KRA PIN certificate via the linked form https://forms.gle/RyeSEJPT1NLuroX8A by 14th February 2025.

Only shortlisted candidates will be contacted.

Head of Human Capital Management,
KCA University,
P.0. Box 56808-00200,
Nairobi, Kenya
Website: www.kcau.ac.ke